Our story is a tapestry woven from the threads of rural Gujarat, where the values of hard work and community are deeply ingrained. Keyur and Prashant, cousin brothers, hail from the village of Khambhaliya in Amreli district. Their childhood was shaped by the rhythms of farming, their fathers' dedication to the land instilling in them a profound respect for honest labor and resilience.
Tushar, our close friend and collaborator, brings a unique perspective from Monpur village in Bhavnagar district. Though geographically distinct, our upbringings shared a common thread: the unwavering dedication of our fathers, all farmers, who taught us the importance of providing for our families through hard work and integrity.
Our paths converged during our pursuit of higher education, where the seeds of our jewelry venture were sown. Keyur, with his innate ability to see opportunity and embrace calculated risks, and Prashant, a 'mister perfect' with an unwavering eye for every minute detail, began exploring the world of design and craftsmanship. Tushar, possessing a wealth of knowledge and a pragmatic approach, focused on incremental progress, determined to make life better one day at a time, quickly became an indispensable part of our vision.
We began crafting jewelry together, transforming our shared passion into a burgeoning business. Our diverse backgrounds, united by the common values instilled in us by our farming fathers, fueled our collaboration. Keyur's strategic vision, coupled with his willingness to venture into new territories, Prashant's meticulous attention to detail, ensuring perfection in every piece, and Tushar's design expertise, driven by a commitment to continuous improvement, formed the perfect synergy.
Our journey, from the fields of Khambhaliya and Monpur to the heart of our jewelry venture in Surat, is a testament to the power of shared dreams and the enduring bonds of friendship. We are three founders, united by our past, driven by our passion, and committed to crafting beautiful, ethical jewelry that reflects our shared values and honors the legacy of our hardworking fathers.